6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 6): Is It a Hatchback or Crossover?
As I outlined in SUVs & Crossovers: Key To The Next Wave of US Electric Vehicle Adoption, sales of small
Read more
BEV
US Big 3 Auto: EVs Today and Tomorrow
Are the Big 3 auto companies – General Motors, Ford Motor and Fiat Chrysler – serious about electric cars? Let’s look
Read more
6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 5): Brand confusion (Volt versus Bolt and Chevrolet).
While less critical than the other mistakes, I believe GM made two potential brand errors. I love the name “Bolt.”
Read more
6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 4: Not offering different battery/range options)
The Bolt’s 238-mile battery range is a great achievement for GM, but it is also the vehicle’s albatross. With the
Read more
6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)
In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided
Read more
SUVs and Crossovers: Key To The Next Wave of US Electric Vehicle Adoption
Many electric vehicle (EV) advocates like to chastise American auto buyers for their love of pick-up trucks, SUVs and crossovers,
Read more