Vehicles powered by batteries are the clear future of the auto industry. It is only a matter of when.

Trying to answer this question of “When will mass adoption of electric vehicles (EVs ) occur?” is a key goal of this blog and website. I will be monitoring and analyzing industry trends and developments, government regulation and consumer behavior. Additionally I will provide prescriptions to help speed up the transition to fully electric vehicles.

While I consider myself a lifetime supporter of all things “green,” I also try to be a realist. Some EV enthusiasts would like to see governments ban the internal combustion engine, provide larger tax incentives for electric cars and expect suburban families be satisfied with 100-mile range EVs.

These attitudes are not only unrealistic, they also are counter productive to gaining the support of most legislators and consumers alike. As such, the analysis and recommendations on  will attempt to be pragmatic, realistic and “speak” to even the non-EV believers.

Stay tuned and I hope you enjoy the site information and upcoming blog posts.

Also, in addition to writing for my own site, I’m a frequent contributor to the popular greentech site, CleanTechnica – you can check out my past articles here.

Loren McDonald

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