Marketing

Digital & Content Marketing

EVAdoption provides a variety of services to meet the marketing needs of companies in the EV industry, including auto OEMs, EVSEs (EV charging station manufacturers, charging station networks, installers of charging stations), suppliers, software companies and EV service-related organizations.

Content Development

EVAdoption provides content development and design services to EV charging and related businesses. Services and content development includes:

  • Brochures and collateral
  • White papers and best practices guides
  • Studies, surveys, and custom research reports
  • Benchmark reports
  • Website and email marketing copy
  • Presentations
  • Articles and blog posts

Website Development & Maintenance

EVAdoption — in collaboration with LM Designs — is available to design your new, or redesign your existing, website to help build your brand and drive business opportunities. We also provide on-going website maintenance and updates.

  • Experience with WordPress, Elementor (WordPress design solution) and SquareSpace 
  • Website maintenance and optimization
    • Update/redesign current site layout and structure
    • Revise content to increase engagement and lead conversion
    • Track and report on website analytics 
  • SEO: Optimize page content, tags, and links to increase search-engine ranking for target keywords

Webinar Programs

EVAdoption provides EV-related businesses with a complete range of consulting, content, and managed services to drive the highest ROI from your webinar program. Loren McDonald has presented on, moderated, or managed more than 300 webinars and can provide companies advice and learnings gleaned from more than 12 years of webinar program experience. Our services include:

  • Webinar strategy and program development
  • Webinar managed services
  • Performance optimization and reviews
  • Sponsored webinar plans and media plans
  • Promotional plans
  • Email marketing and marketing automation optimization
  • Speaker and presentation coaching

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