Price Parity is Not the Key to EV Adoption in the US

Automakers-By-Number-of-BEVs-PHEVs-Available-in-the-US-3.10.21-1

Lower battery prices and electric vehicles reaching price parity will be key enablers to driving mass adoption of EVs in the US. But battery and model supply along with ubiquitous charging and consumer comfort with electric refueling are bigger factors that will limit growth in EV sales in the US in the near term.

Multi-Vehicle Households in the US: A Huge Opportunity For Lower-Range EVs

3-car garage house

As EV fast charging infrastructure gets built out and 200 miles of range can be added in ~20 minutes, then range and charging concerns become secondary to vehicle cost. In the near term, offering shorter-range EVs to 2 or more car households at a lower price point might be one of the key approaches to significantly increasing EV sales in the US.

New York Times Article On A Road Trip in an EV: What It Got Right

Tesla Superchargers map central California Interstate 5

The electric vehicle community has been in a huge dither the last few days after Ivan Penn, energy reporter for the New York Times wrote what many felt was a hit job on electric vehicles. In fact the article got some things wrong about EVs and road tips, but it also revealed some shortcomings of legacy automakers’ EVs.

EVs Require Consumers to Consider New Factors During Their Vehicle-Purchase Process

Most Important Factors When Buying a Car - Statista

One of the behavioral challenges that electric vehicles present to consumers is that buying an EV requires them to consider entirely new factors and questions. Say you are in your 40s and you’ve been driving and buying cars since your teens. According to various research on what factors consumers consider when buying a car, things […]