Legacy Automakers and the Tesla EV Narrative

VW ID.4 Experience test drive vehicle

While EVs from the legacy automakers as of yet don’t match the range and performance of those from Tesla, those and other advantages from Tesla are simply not as important to huge segments of car buyers. Following are a few steps legacy automakers and dealers (that are actually trying to sell EVs) need to do to help counter the Tesla narrative that has created various expectations by consumers when considering an EV.