Toyota USA Perplexed On What To Do With the Prius
Sometimes the answer is so simple. It might even be sitting right in front of you so that you can’t
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Positioning
Do You Live in an EV Bubble?
The last several weeks have been a great reminder for me of the “EV bubble” that I and many people
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Consumers Are Choosing the EV Option at High Levels When They Have A Real Choice
When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine
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6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 3: Price is too high)
At a base price of $34,000 to $39,000 the Bolt seems too expensive for the car that it is. The Premium
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6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)
In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided
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