Toyota USA Perplexed On What To Do With the Prius

Post author:evadoption2016
Post published:December 24, 2018
Post category:PHEVs Positioning Regular Hybrids
Post comments:1 Comment

Sometimes the answer is so simple. It might even be sitting right in front of you so that you can’t seem to see it. Such seems to be the case…

Do You Live in an EV Bubble?

Post author:evadoption2016
Post published:October 27, 2018
Post category:Automaker Future Mass Adoption Positioning
Post comments:2 Comments

The last several weeks have been a great reminder for me of the "EV bubble" that I and many people steeped in the world of electric vehicles actually live in.…

Consumers Are Choosing the EV Option at High Levels When They Have A Real Choice

Post author:evadoption2016
Post published:May 12, 2018
Post category:Automaker BEVs PHEVs Positioning SUVs and Crossovers
Post comments:1 Comment

When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine (ICE) powered version of the same model, what percent opt…

6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 3: Price is too high)

Post author:evadoption2016
Post published:May 20, 2017
Post category:Chevrolet Bolt General Positioning
Post comments:0 Comments

At a base price of $34,000 to $39,000 the Bolt seems too expensive for the car that it is. The Premium version of the Bolt, which doesn’t actually have much of…

6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)

Post author:evadoption2016
Post published:May 7, 2017
Post category:Chevrolet Bolt Mass Adoption Positioning
Post comments:1 Comment

In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided some insight into the Bolt sales numbers since the car’s…