Consumers Are Choosing the EV Option at High Levels When They Have A Real Choice

When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine (ICE) powered version of the same model, what percent opt…

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6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)

In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided some insight into the Bolt sales numbers since the car’s…

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