Positioning

Toyota USA Perplexed On What To Do With the Prius

Sometimes the answer is so simple. It might even be sitting right in front of you so that you can’t

The last several weeks have been a great reminder for me of the “EV bubble” that I and many people

When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine

At a base price of $34,000 to $39,000 the Bolt seems too expensive for the car that it is. The Premium

In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided

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