Positioning

PHEVs Positioning Regular Hybrids 

Toyota USA Perplexed On What To Do With the Prius

December 24, 2018December 25, 2018 evadoption2016 1 Comment

Sometimes the answer is so simple. It might even be sitting right in front of you so that you can’t

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Automaker Future Mass Adoption Positioning 

Do You Live in an EV Bubble?

October 27, 2018November 4, 2018 evadoption2016 2 Comments

The last several weeks have been a great reminder for me of the “EV bubble” that I and many people

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Automaker BEVs PHEVs Positioning SUVs and Crossovers 

Consumers Are Choosing the EV Option at High Levels When They Have A Real Choice

May 12, 2018May 13, 2018 evadoption2016 1 Comment BEV, electric vehicles, marketshare, PHEV, US

When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine

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Chevrolet Bolt General Positioning 

6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 3: Price is too high)

May 20, 2017May 19, 2017 evadoption2016 0 Comments Chevrolet Bolt

At a base price of $34,000 to $39,000 the Bolt seems too expensive for the car that it is. The Premium

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Chevrolet Bolt Mass Adoption Positioning 

6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)

May 7, 2017May 7, 2017 evadoption2016 1 Comment BEV, Chevrolet Bolt, GM

In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided

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