Toyota USA Perplexed On What To Do With the Prius
Sometimes the answer is so simple. It might even be sitting right in front of you so that you can’t seem to see it. Such seems to be the case with executives at Toyota USA. In the December 16 CNBC article, Toyota struggles to save breakthrough Prius hybrid, a Toyota executive admits to not knowing […]
Do You Live in an EV Bubble?
The last several weeks have been a great reminder for me of the “EV bubble” that I and many people steeped in the world of electric vehicles actually live in. In the past few months I’ve traveled from my suburban location in Northern California to Italy, Detroit, Cleveland, Minneapolis, Madison (Wisconsin), Boston, Toronto, Las Vegas, […]
Consumers Are Choosing the EV Option at High Levels When They Have A Real Choice
When consumers walk into a car dealer and have a choice of buying either an electric or internal combustion engine (ICE) powered version of the same model, what percent opt for the BEV or PHEV version? The short answer is it varies widely but the percent of buyers opting for the EV version is very […]
6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 3: Price is too high)
At a base price of $34,000 to $39,000 the Bolt seems too expensive for the car that it is. The Premium version of the Bolt, which doesn’t actually have much of a premium feel, will run you nearly $43,000, before tax incentives. At that price I wouldn’t expect manual seat controls and a plastic dash. Someone […]
6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 1: Targeting a Market Instead of a Buyer Persona)
In my previous post, 5 Months of Chevrolet Bolt Sales: What Do The Numbers Tell Us So Far?, I provided some insight into the Bolt sales numbers since the car’s launch in December of 2016. My core view is that while it is still early to accurately assess consumer interest in the Bolt, the 238-mile […]