Price Parity is Not the Key to EV Adoption in the US
Lower battery prices and electric vehicles reaching price parity will be key enablers to driving mass adoption of EVs in the US. But battery and model supply along with ubiquitous charging and consumer comfort with electric refueling are bigger factors that will limit growth in EV sales in the US in the near term.
Can the US Reach 50 Million EVs in Operation by 2030?
Can the US reach the climate target of 50 million EVs by 2030? Unlikely without emissions regulations or an outright ban of EVs.
Multi-Vehicle Households in the US: A Huge Opportunity For Lower-Range EVs
As EV fast charging infrastructure gets built out and 200 miles of range can be added in ~20 minutes, then range and charging concerns become secondary to vehicle cost. In the near term, offering shorter-range EVs to 2 or more car households at a lower price point might be one of the key approaches to significantly increasing EV sales in the US.
EV Adoption in the US: A Supply, Rather Than Demand Issue
One of the comments you often hear from legacy automakers and the anti-electric vehicle camp is that “consumers don’t want EVs.” “There are no customer requests for BEVs. None. There are regulator requests for BEVs, but no customer requests.” – Klaus Frölich, via Forbes These electric vehicle “nega-Bobs” will usually tout that either only 1% or […]
Electric Vehicle Charging Stations Are Becoming An Important Lodging Guest Amenity
For the lodging industry, the growth of electric vehicles provide both challenges and opportunities to ownership and management. As ownership of EVs increases and the average range of pure electric vehicles closes in on 300 miles, EV-driving guests will be taking more road trips and increasingly expect that lodging hosts offer several charging station options on their property.
Presentation: “When Will EVs ‘Cross the Chasm’ Into the Mainstream in the US?”
In this article I share selected screenshots of several slides from the 36-slide presentation – “When Will EVs ‘Cross the Chasm’ Into the Mainstream in the US?” – and add some underlying comments to provide a high-level flavor of my presentation.
Electric Vehicles Aren’t Weird Looking Anymore, But Is That a Good Thing?
In a few years when EVs start to become more mainstream, being normal and just being viewed as another car will be a good thing. But for the near term, and in markets where EVs are primarily only being purchased by “early adopters,” EV models have to stand out and be differentiated in a fairly significant way to see exceptional sales.
6 Key Factors Required for EV Sales to Go “Mainstream” in the US
What is it going to take for electric vehicles (EVs) to reach mainstream consumer adoption in the US? Here are the 6 most important factors from the perspective of the car-buyer consumer.
“More Charging Stations” Biggest Factor to Increase EV Purchases: Volvo Car USA/The Harris Poll
Range, cost competitiveness and availability of charging stations remain the top barriers to EV adoption, according to recently released survey results from Volvo Car USA/The Harris Poll. As the average range of US available BEVs heads toward 250 miles, automakers will need to focus significant resources on EV charging infrastructure.
Would A Pure Electric (BEV) F-150 Be A Mistake For Ford?
Ford executive Jim Farley recently announced some somewhat vague electrification plans for the company’s iconic F-150 pickup, with most people interpreting the statements as to include both some form of a regular hybrid or perhaps plug-in hybrid and a pure electric BEV version. Ford has said the hybrid will reach market in 2020, but did […]