In a few years when EVs start to become more mainstream, being normal and just being viewed as another car will be a good thing. But for the near term, and in markets where EVs are primarily only being purchased by “early adopters,” EV models have to stand out and be differentiated in a fairly significant way to see exceptional sales.
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What is it going to take for electric vehicles (EVs) to reach mainstream consumer adoption in the US? Here are the 6 most important factors from the perspective of the car-buyer consumer.
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Range, cost competitiveness and availability of charging stations remain the top barriers to EV adoption, according to recently released survey results from Volvo Car USA/The Harris Poll. As the average range of US available BEVs heads toward 250 miles, automakers will need to focus significant resources on EV charging infrastructure.
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Ford executive Jim Farley recently announced some somewhat vague electrification plans for the company’s iconic F-150 pickup, with most people
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The transition to electric vehicles is poised to reshape many industries, jobs, economies and the environment. Most of these shifts will be positive in the long run, but some will create disruption and pain during the transition off of fossil fuels.
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The last several weeks have been a great reminder for me of the “EV bubble” that I and many people
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Road trips are a make or break factor for mass adoption of electric vehicles in the US. Unlike much of
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One of the behavioral challenges that electric vehicles present to consumers is that buying an EV requires them to consider
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Read just about any article on electric vehicles in the US and the reporter will use some variation of this
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In parts 1 and 2 of this 3-part series I outlined the first 16 of 24 factors that I believe
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