Price Parity is Not the Key to EV Adoption in the US


Lower battery prices and electric vehicles reaching price parity will be key enablers to driving mass adoption of EVs in the US. But battery and model supply along with ubiquitous charging and consumer comfort with electric refueling are bigger factors that will limit growth in EV sales in the US in the near term.

Multi-Vehicle Households in the US: A Huge Opportunity For Lower-Range EVs

3-car garage house

As EV fast charging infrastructure gets built out and 200 miles of range can be added in ~20 minutes, then range and charging concerns become secondary to vehicle cost. In the near term, offering shorter-range EVs to 2 or more car households at a lower price point might be one of the key approaches to significantly increasing EV sales in the US.

EV Adoption in the US: A Supply, Rather Than Demand Issue


One of the comments you often hear from legacy automakers and the anti-electric vehicle camp is that “consumers don’t want EVs.”  “There are no customer requests for BEVs. None. There are regulator requests for BEVs, but no customer requests.” – Klaus Frölich, via Forbes These electric vehicle “nega-Bobs” will usually tout that either only 1% or […]

Electric Vehicle Charging Stations Are Becoming An Important Lodging Guest Amenity

Tesla Destination charger - site image

For the lodging industry, the growth of electric vehicles provide both challenges and opportunities to ownership and management. As ownership of EVs increases and the average range of pure electric vehicles closes in on 300 miles, EV-driving guests will be taking more road trips and increasingly expect that lodging hosts offer several charging station options on their property.

Electric Vehicles Aren’t Weird Looking Anymore, But Is That a Good Thing?

Audi e-tron SUV

In a few years when EVs start to become more mainstream, being normal and just being viewed as another car will be a good thing. But for the near term, and in markets where EVs are primarily only being purchased by “early adopters,” EV models have to stand out and be differentiated in a fairly significant way to see exceptional sales.

Would A Pure Electric (BEV) F-150 Be A Mistake For Ford?

Ford F-150

Ford executive Jim Farley recently announced some somewhat vague electrification plans for the company’s iconic F-150 pickup, with most people interpreting the statements as to include both some form of a regular hybrid or perhaps plug-in hybrid and a pure electric BEV version. Ford has said the hybrid will reach market in 2020, but did […]