Electric Vehicles Aren’t Weird Looking Anymore, But Is That a Good Thing?

Audi e-tron SUV

In a few years when EVs start to become more mainstream, being normal and just being viewed as another car will be a good thing. But for the near term, and in markets where EVs are primarily only being purchased by “early adopters,” EV models have to stand out and be differentiated in a fairly significant way to see exceptional sales.