6 Strategic Mistakes GM Made With the Chevrolet Bolt (Part 5): Brand confusion (Volt versus Bolt and Chevrolet).
While less critical than the other mistakes, I believe GM made two potential brand errors. I love the name “Bolt.” I also love the name “Volt.” But as an EV advocate I know in my sleep the difference between the two models as well as BEVs and PHEVs. The average car buyer does not. While I don’t […]