Gas Station Zero (Book)

In early to mid 2017 the discussion around electric vehicles as the future of how cars and trucks would be powered, went from a question of “If?” to “When?”

Governments including China, India, France, the UK and Germany have outlined goals to move aggressively toward vehicle electrification in the next 10-15 years. Multiple automakers have announced significant electrification plans and, Continental, a major supplier for automakers around the world, came out with a bold prediction: internal-combustion engine development by German automakers will essentially end by the year 2025.

Now with electric vehicles (EVs) at around 1% of new vehicle sales in the US and in all but a few countries across the world, clearly a lot of people still haven’t bought in. But this is primarily a supply and not a demand issue. There have been almost no EVs produced to date that meet the needs of most consumers.

But in the next 5-7 years nearly all new electric vehicles will have a battery range of at least 250 miles (or more) – which most observers consider the minimum range requirement to achieve mass adoption. Electric vehicles are also expected to reach cost parity with comparable internal combustion engine models in the same time frame; fast-charging should be widespread along with 80% charging times around 15-20 minutes. Around 2024, electric vehicles should “cross the chasm” into the early majority phase of adoption, though fully electric pickup trucks and low-cost sedans and CUVs may still not reach market in a significant supply for several more years.

So What Are the Implications of a Future of Electric Vehicles?

If the key question about EVs has moved to “When?” from “If? – then this shift changes the conversation and questions to:

  • “What infrastructure and resources will be required to enable and support mass adoption?” And …
  • “What then are the major implications for multiple industries, countries and society at large?”

Answering these fundamental questions are the goal of my book, “Gas Station Zero,” with a target publication of the Summer of 2018. “Gas Station Zero” will address several core areas and questions, including:

Infrastructure: Electricity Generation, the Grid, and Charging

1. Will power grids be able to handle increased electricity demand from EVs?

2. Will the supply of green energy continue to outpace demand for EVs?

3. Will vehicle to grid (V2G), vehicle to home (V2H) and demand response technologies and programs transform the role of the vehicle and how utilities manage the grid and customer energy use?

4. Can private enterprises profitably build out the necessary charging infrastructure or will governments need to step into force and/or subsidize charger installation – especially in lower-income communities?

5. Will the mining industry be able to keep up with EV battery manufacturer’s needs for minerals such as lithium and cobalt?

6. Will auto and battery manufacturers be able to build enough factories to meet the potential explosive growth in EV demand beginning around 2025?

Industry Transformation and Disruption

7. How many legacy automakers will successfully transition from analog machine assemblers, to hardware/software/battery companies? With batteries at the core, will most automakers also transition into energy storage business?

8. Will most utilities survive the transition into green energy suppliers and become the “new oil companies” by providing electricity for transportation?

9. Will convenience store/gas station operators replace gas pumps with EV chargers in time, or let new entrants own the highway and neighborhood charging business?

10. Will smaller automakers with fewer resources such as Mazda, Mitsubishi, Subaru, etc.  be able to survive or remain independent as they move to build out electric vehicle platforms?

11. How soon and quickly will the decline of the auto parts and repair shop industries begin? Can and will they evolve into new businesses supporting, for example, EV charging or related businesses?

12. With used cars (powered both by electric motors and internal combustion engines) declining in significant value due to technology obsolescence from advancement in battery and autonomous vehicle technology, what happens to the used car market and various forms of auto financing?

13. While peak oil is perhaps two decades away, will oil companies begin transitioning into broader energy companies to participate in the shift to solar and wind energy and electric vehicles?

14. With China being the largest market for automobiles in the world and its government aggressively pushing a future of electric vehicles, will Chinese automakers dominate in a future of global electric vehicles? How will European, Asian and American manufacturers partner with Chinese manufacturers to produce electric vehicles for both China and other markets?

15. Will we see a significant reduction in manufacturing and supply chain jobs with the shift to robotic manufacturing and simpler to produce electric drivetrains and motors that use fewer parts than internal combustion powered vehicles?

New Business Models/Changing Auto Industry Practices

16. As cars become more similar to hardware/software combinations, will the annual model nomenclature eventually be replaced with software-like version release cycles and naming conventions?

17. Will the legacy auto dealership model evolve or disappear with electric vehicles requiring less service and maintenance combined with a likely gradual move towards direct sales?

18. Will most or just a few legacy automakers follow the lead of Tesla and evolve into integrated energy and transportation providers incorporating electric motors, solar power, battery storage, battery manufacturing, energy management, ridesharing and autonomous driving technology – or will multiple industry models and combinations emerge?

19. Will the electric car battery serve double duty and become the centerpiece of demand response, vehicle to grid (V2G) and vehicle to home V2H systems?

20. Will the need to recycle lithium-ion batteries lead to a significant spin-off industry of reusing EV batteries for more affordable commercial and home energy storage?

21. Will technology developments, such as solid-state battery advancements, become key enablers of mass adoption because of the resulting significant increase in battery range?

22. Will the technology obsolescence issue of resulting from annual advances in electric vehicles fuel subscription and similar “as a service” models and away from purchasing and leases?

23. How will the intersection of electric vehicles, car/ride sharing and autonomous vehicle technology affect their respective adoption rates?

24. How will Transport as a Service (TaaS) alter the current paradigm of vehicle ownership and the adoption of shared electric vehicles? Will TaaS only be adopted in large urban centers?


25. What tax or fee structure will governments use to replace the gasoline tax?

26. Will we see political instability and wars resulting from oil-rich nations experiencing a huge decline over time in oil revenues and political power?

27. What will happen politically and economically in lithium-rich countries like Argentina and Chile and cobalt-producing countries such as the politically unstable Democratic Republic of Congo (DRC) when demand for their minerals required for batteries explodes in the next 10 years?

28. Will various governments continue to subsidize or incentivize electric and alternative fuel vehicles as well as charging infrastructure; and how will that affect regional competitiveness?

29. How will country and regional emissions regulations (or lack of) affect EV supply and demand and auto company competitiveness?

30. What tax and incentive schemes will governments use to spur EV adoption and charging infrastructure build out in disadvantaged communities?

Loren McDonald
EV Evangelist/Editor,
Author, “Gas Station Zero”
“Plugs, Not Pumps”